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Storyboard Part 1

on January 02, 2018

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Here is the start of my storyboard

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Blumer and Katz theory

Blumer and Katz theory In 1974 two theorists, Blumer and Katz develpoed a thoery: Uses and Gratifications This thoery suggests that audiences USE media texts (any) for various reasons; the various reasons they suggested are below: Diversion (Escapism): To escape from everyday life. Personal Relationships (Social Interation): Use the media text for emotional and other interation, e.g. subtituting soap operas for family life. Personal Identity: Create their own identity from charateristics/celebrities in media texts, and learning behaviour and values. Entertainment: As a means of relaxation, enjoyment and emotional release. Purely for the ‘fun’ of the experience. Surveillance (Information): To gain information and knowledge.

Textual analysis of Happy by Pharrell Williams

This is the music video for the song Happy by Pharrell Williams. This song is unique in many ways such as the fact that there was a 24 hour long version of the song and the fact it plays at the time depending where you are so if you had watched the video at 5 am, it would've played a video at 5 am. The video also starts with Pharrell Williams singing to show that he has put time in the video himself. Pharrell Williams is also the video 24 times in total as he appears once every hour. Also every scene in which Pharrell is in is a continuation of the previous one. This suggests that this is showing what Pharrell does throughout the shooting the video. There is no visual sign of lyrics shown throughout the video. There is high-key lighting, open spaces, the road the city shows the liveliness. It creates and type of community due to the montage-esque fast paced video of people being happy. The use of the same shot creates a sense of equality. The video also breaks the 4th wall e...

Example CD covers

Here are 2 examples for CD covers

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Storyboard Part 1

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