We have learnt many different theories such as media 2.0 and media 3.0 etc.
I believe these theories will give me a better insight into what audience I need to make my media product for, it will also help to advertise as the lessons show how media has changed and also how people view content. Noam Chomsky's concept describing how mainstream media content is structured so that it forces those with dissenting voices to limit scope of answers to brief thoughts and soundbites that fit easily between two TV ads. Here is the Life Matrix, it defines audience categories:
Key futures of music stardom are: Youthfulness, Rebellion, Sexual Magnetism, An Anti-authoritarian attitude, Originality, Creativity/ talent, Aggression/ anger, a disregard for social values relating to drugs, sex and polite behavior. This suggests that teenagers may find this intriguing and fun and may want to copy the pop stars. This will help me define the look of my star so it gets people's attention better so the artist stands out more than other stars.
I believe these theories will give me a better insight into what audience I need to make my media product for, it will also help to advertise as the lessons show how media has changed and also how people view content. Noam Chomsky's concept describing how mainstream media content is structured so that it forces those with dissenting voices to limit scope of answers to brief thoughts and soundbites that fit easily between two TV ads. Here is the Life Matrix, it defines audience categories:
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