Music Videos
A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recording. There also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. This can tie ins and merchandising could be used in toys or marketing campaigns for food and other products.
The History
The earliest music videos date back to the 1920s. However before music videos there was illustrated song which was a popular form of entertainment. It was projected a series of still images on a screen simultaneous to live performances. This was created in 1894 where sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child".
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts which was produced by the successful film company Warner Bros. featured many bands, vocalists and dancers. Animation artists Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball", which is similar to a modern karaoke machine.
The Australian TV shows Countdown and Sounds, both of which premiered in 1974, were significant in developing and popularizing the music video genre in Australia and other countries, and in establishing the importance of music video clips as a means of promoting both emerging acts and new releases by established acts. In early 1974, former radio DJ Graham Webb launched a weekly teen-oriented TV music show which screened on Sydney's ATN-7 on Saturday morning; this was renamed Sounds Unlimited in 1975 and later shortened simply to Sounds.
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos.
2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier, Google Videos, Yahoo! Video, Facebook and Myspace's video functionality use similar technology.Such websites had a profound effect on the viewing of music videos: some artists began to see success as a result of music videos; some artists began to see success as a result of videos seen mostly or entirely online. Vevo is a music video website launched by several major publishers in December 2009. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue. With VEVO working with Google its become a massive part of YouTube which has gained the repetition of being reliable for a official music videos and lyrics videos. Which has led with artists and bands to work with VEVO which has allowed VEVO to gain copyrights to the artists and bands music videos meaning they are allowed to post theses videos. This is possibly because its easy for the label company to allow VEVO to upload these official music videos.
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